Amgen Tour of California Men’s Stage 3 Finish is a Win for Tourism and Community
The Amgen Tour of California Men’s Stage 3 Finish presented by Lexus was hosted at WeatherTech Raceway Laguna Seca on May 15 with fans and cyclists enjoying the free Lifestyle Festival and stunt demos while riders embarked on a grueling, 122.4-mile journey from King City capped with steep inclines up Laureles Grade and the Highway 68 track entrance.
The event drew eyes from around the world to Monterey County with cycling enthusiasts tuned into the prestigious event on NBC Sports domestically with international broadcasts sent to 200 countries across the planet. Coverage last year drew 16.6 million viewers internationally and 85 million social media impressions, numbers both expected to ascend in 2018 and beyond. The two hours of live television coverage from King City to WeatherTech Raceway Laguna Seca featured scenic and aerial footage that showcased the beauty of the region. During coverage of the race, announcers highlighted many tourism aspects of the region including facts of the vineyards and wine industry.
Locally, the event engaged the community. People lined the roads to cheer on passing riders. From noon through the completion of the event, fans enjoyed the lively atmosphere of the Lifestyle Festival at WeatherTech Raceway Laguna Seca while watching the event on the big screen. Lexus, presenting sponsor of Stage 3 and Official Luxury Vehicle of WeatherTech Raceway Laguna Seca, was active throughout the day with an autocross in the paddock and hot laps on the track featuring Scott Pruett and three other pro drivers. In all, 383 individuals participated in test drives.
Anticipation built as riders dug deep to pedal up the steep entrance of the Laguna Seca Recreation Area and rode onto the famed 2.238-mile stretch of asphalt on WeatherTech Raceway Laguna Seca. Riders descended downhill on the famed Corkscrew turn and fed off the cheers of the raucous crowd. The thrilling event culminated in a triumphant victory earned by Latvian competitor Toms Skujiņš.
Following the event, the track was filled with cyclists participating in Twilight Cycling, a monthly outing that allows riders of all ages and skill levels to ride on the famed road course.