Mazda Raceway Laguna Seca Teams up with Monterey County Herald

Two Monterey Bay icons, Mazda Raceway Laguna Seca and The Monterey County Herald, have entered into a first-time publishing partnership to produce the souvenir program for the Red Bull U.S. Grand Prix. The 100-plus page, full-color program will serve as a comprehensive source for everything happening throughout the Monterey Peninsula when the world’s best motorcycle riders compete over the July 22-24 weekend.

The Mazda Raceway marketing and communications departments will provide the primary editorial content that will include track data, race team bios and stats and features. The Monterey County Herald will design, secure advertising and produce the program, which sells for $10 and is available for purchase to the more than 100,000 ticket holders who visit Mazda Raceway over the three day event.

The Monterey County Herald is the leading print and interactive company in Monterey County, annually distributing more than 10 million newspapers that reaching 25.5 million readers, in addition to producing more than 25 magazines and special editions.

“This partnership is important as we continue to source the tremendous assets from within our own community,” said Melvyn Record, Mazda Raceway Laguna Seca vice president of marketing and sales. “The Herald’s experienced publishing and design divisions will unquestionably deliver the best-looking and highest quality program ever seen at the Red Bull U.S. Grand Prix.”

“I am extremely honored that The Monterey County Herald was granted the privilege of producing this year’s souvenir program for the Red Bull U.S. Grand Prix,” said Robert Powell, The Monterey County Herald director of advertising and marketing. “Advertisers in the 2011 Red Bull U.S. Grand Prix souvenir program will be mobile with QR Codes placed in each ad allowing the Red Bull U.S. Grand Prix spectators the ability to scan and establish instant contact, special offers, reservations or contests via a smartphone from anywhere even from the track at Mazda Raceway Laguna Seca.”

Using a smartphone with any code scanning app scan the code below for information on advertising in the 2011 Red Bull Grand Prix souvenir program, you can even reserve your ad in the souvenir program from your smartphone.

For information on the full 2011 race season at Mazda Raceway Laguna Seca, visit www.MazdaRaceway.com or call ticketing at 800-372-7322.