Will Call is located in Embassy Suites Hotel, 1441 Canyon Del Rey Blvd., Seaside, CA 93955 for Motul FIM Superbike World Championship, Rolex Monterey Motorsports Reunion, IMSA WeatherTech SportsCar Championship, and Firestone Grand Prix of Monterey.
For Pre-Reunion, Will Call is located on South Boundary Road, which is accessed off General Jim Moore Blvd.
Known around the world as one of the greatest road courses, WeatherTech Raceway Laguna Seca is owned by the County of Monterey and managed by SCRAMP (Sports Car Racing Association of the Monterey Peninsula) a 501(c)4 non-profit organization, which is comprised of dedicated and passionate volunteers who take pride in providing a wonderful guest experience while simultaneously giving back to the local community.
Laguna Seca Recreation Area is located in one of the world’s most desirable destinations. Our appeal extends beyond attracting motorsports enthusiasts. The Monterey Bay area attracts wine aficionados to the abundant vineyards; shoppers to Carmel; bikers, hikers and kayakers to the scenic coastline; and not to mention golfers to the world-renowned courses dotting the landscape.
Monterey is within the San Jose / San Francisco ADI, which is the nation’s fifth largest. This affluent market base provides our marketing partners with access to a highly desirable consumer audience.
There are a number of sponsorship levels that can be customized to meet every company’s goals that range from event weekend Title Sponsorships to Associate level product placements. Raceway sponsors can build their partnership around one specific event or multiple events as a “year-round” sponsor with on-track signage entitlements.
Sponsorship, Branding, Signage
Hospitality and Corporate Suites
Program and Online Advertising
WeatherTech Raceway Laguna Seca is an irreplaceable, internationally-storied racing circuit that must be kept viable for racers and their fans worldwide. It is an integral part of life in the Monterey area.
The Laguna Seca Raceway Foundation is a non-profit group that helps fund improvements at WeatherTech Raceway Laguna Seca through private donations from fans and racers. This is where you, the motorsport enthusiast, can help.
What cyclist wouldn’t enjoy the thrill of a challenging 300-foot climb followed by an awe-inspiring descent? How about the fact that they can do this on a world-renowned race track?
Monthly twilight rides allow cyclists of all ages to experience the excitement of pedaling WeatherTech Raceway Laguna Seca’s 11-turn, 2.238-mile course. The ride is highlighted by the legendary Corkscrew that drops an equivalent of 5 1/2 stories.
Each month is hosted by a different local bicycle club, organization or business, some holding competitions such as time trials or criterium races and many with off-track activities such as barbecue dinners, costume contests and giveaways.
Twilight Cycling is open to all ages and levels of cyclists. Helmets are required.
$10 per person.
Laguna Seca Recreation Area is a highly sought-after facility by car and motorcycle clubs, driving programs, automobile companies, and major racing series who annually compete here. Consequently, the calendar fills up quickly.
For information on renting the track, please refer to the calendar or contact our Track Rental Coordinator or at (831) 242-8250.