SCRAMP Ahead of Improvement Schedule; Tracking 16.5% Increase in Overall Season Ticket Sales


Mazda Raceway Laguna Seca and the entire Laguna Seca Recreation Area are experiencing rapid improvements ahead of schedule. The Sports Car Racing Association of the Monterey Peninsula’s (SCRAMP) two biggest events, the Superbike World Championship July 7-9 and Rolex Monterey Motorsports Reunion Aug. 17-20, are just around the corner and the facility will be looking its best in many years.

Owned by Monterey County and managed by SCRAMP, most buildings have been painted, many trailers have been removed and replaced, and extensive landscaping continues. Demolition of some buildings, such as the paddock classroom and restroom, was long overdue, and is a welcome sight. Engineering plans for a permanent all-new paddock restroom and showers are underway.

“There’s much more on the horizon in store for this facility,” says Gill Campbell, CEO and general manager of Mazda Raceway Laguna Seca. “The SCRAMP team has really come together with the County with enormous pride to continually upgrade the facility to enhance the customer experience.”

Michael Smith, president of the SCRAMP Board of Governors, adds, “SCRAMP has a comprehensive plan in place for capital repairs, improvements and replacements that is fully funded by positive operational cash flow. This is important as no outside funds or County general funds are needed.”

Increasing Revenue

Under SCRAMP management, the race track has produced continuous positive operational cash flow to the County. In fact, the past five years alone, SCRAMP produced $15,100,728, or an average of $3 million cash flow per year, to the County of Monterey. 

Ticket sales for each event are up over a very good 2016 season, and are currently running at a 16.5% increase overall. Campground use is also on the uptick, as SCRAMP manages the sites and proactively markets the campground and rental facilities.